Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1, 001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: AmCreating products/services tailored to your customers' needs AmRecognizing and rewarding your most profitable trophy customers AmUsing three kinds of guarantees to build customer trust AmTurning first-time customers into frequent buyers AmAnd much more! From the Trade Paperback edition.Bloomingdalea#39;s picked up on the electronic gift cards and offers them in amounts from $10 to $500. Even better, customers dona#39;t have to go to the store to get them. The cards can be purchased over the phone and online. American Expressanbsp;...
|Title||:||1,001 Ways to Keep Customers Coming Back|
|Author||:||Donna Greiner, Theodore B. Kinni|
|Publisher||:||Crown Business - 2011-07-20|