A Global View on Intercultural Management

A Global View on Intercultural Management

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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.To succeed it requires a precise understanding of market dynamics, consumer behaviour and the competitive ... In the long run, only those enterprises will survive that have the right answer in this very challenging field and can offer environmentally friendly products and services. ... Philips and its suppliers produce the electronic toothbrush a€œSonicare Elite 7000a€ and its sister models at 12 locations and inanbsp;...

Title:A Global View on Intercultural Management
Author:Jürgen Rothlauf
Publisher:Walter de Gruyter GmbH & Co KG - 2015-01-01


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