iAd is a mobile advertising program that Apple introduced in 2010. It allows app developers to run advertisements for major companies on their apps. Thus, it benefits both the companies being advertised and the developers running the ads: the companies grow awareness of their brands and the developers have a new means of income (especially valuable if an app is free). The ads that iAd showcases are full screen and rich media, which is to say they include images, video and interactive features. According to Apple, the average time that a user will spend with any single iAd ad at any one time is a whole minute, which is an impressive and industry-leading statistic. Yet app developers need not worry about users being so distracted by iAd ads that theyall forget all about the app: whenever users tap an iAd ad, the app they were using will pause, so when those users are finished playing around with the ad they can return to the exact spot where they left off. Originally, forty percent of the money earned from iAd ads would go to Apple, sixty percent to the developer, although in 2012 that ratio will change, and Apple will get thirty percent, developers seventy. Today, there are hundreds of developers making over $200, 000 a year with iAd. Find out more about this exciting tool in this short book.Today, there are hundreds of developers making over $200, 000 a year with iAd. Find out more about this exciting tool in this short book.
|Title||:||A Newbies Guide to iAd|
|Author||:||Minute Help Guides|
|Publisher||:||Minute Help Press - 2013-10-11|