A Small Price to Pay

A Small Price to Pay

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We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. Graham Broad explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society in wartime. Governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets, and advertisers tempted them with fresh groceries, glamorous movies, and new cars and appliances. Broad reveals that our qgreatest generationq was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation's history.a€œSpecial Permission for Quebec Juveniles to See a#39;Wizard of Oz, a#39;a€ Canadian Moving PictureDigest, 7 October 1939, 9; a€œa#39;Dumbo Denied Quebec Kids, a#39;a€ Canadian ... 2 Dominion Exhibition Circuit, a€ Canadian Film Weekly, 25 February 1942, 1.

Title:A Small Price to Pay
Author:Graham Broad
Publisher:UBC Press - 2013-10-21


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