Academy of Management Perspectives

Academy of Management Perspectives

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The more important, variable, complex, and personal the service, the more detective work customers are likely to do as they ... They buy airline transportation, car rental, hotel, restaurant, and other services during a trip, but they bring little if ... Successful organizations noted for excellent service, such as Starbucks, Mayo Clinic, Federal Express, and Target, tell their stories well through ... By definition, a good customer experience is good customer service; the experience is the service.

Title:Academy of Management Perspectives
Publisher: - 2006


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