Accidental Branding

Accidental Branding

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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven qaccidentalq brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.Ita#39;s the kind of misstep that he carefully avoids in the Ownera#39;s Manual. ... Inside the cabin, there are unabashed nods to modern luxury, like the Bosch dishwasher and a contemporary reproduction of a nineteenth-century giant flowerhead faucetanbsp;...

Title:Accidental Branding
Author:David Vinjamuri
Publisher:John Wiley & Sons - 2008-03-31


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