Adobe Analytics Quick-Reference Guide

Adobe Analytics Quick-Reference Guide

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Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customersa€™online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobea€™s powerful web analytics tool. Youa€™ll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboardsMarket Reports and Analytics (formerly SiteCatalyst) Shane Closser ... Profile agt; Technology agt; BrowserTypes] TIP Ifyou see a browser you dona#39;t recognize, it could be due to a browser plug-in that lets visitors manually alter the user-agent string.

Title:Adobe Analytics Quick-Reference Guide
Author:Shane Closser
Publisher:Adobe Press - 2013-07-22


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