Advances in Services Marketing

Advances in Services Marketing

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A conceptual model of customer service evaluation: A marketing approach to logistics. In: F. Bradley (ed.) ... Managing services: Marketing, operations, and human resources. Englewood ... Zeithaml, V.A., L.L. Berry and A. Parasuraman, 1988.

Title:Advances in Services Marketing
Author:Hans Mühlbacher, Jean-Paul Flipo
Publisher:Springer-Verlag - 2013-07-01


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