Advances in Stochastic Modelling and Data Analysis presents the most recent developments in the field, together with their applications, mainly in the areas of insurance, finance, forecasting and marketing. In addition, the possible interactions between data analysis, artificial intelligence, decision support systems and multicriteria analysis are examined by top researchers. Audience: A wide readership drawn from theoretical and applied mathematicians, such as operations researchers, management scientists, statisticians, computer scientists, bankers, marketing managers, forecasters, and scientific societies such as EURO and TIMS.Consumer behaviour is a subset of human behaviour (Schiffman and Kanuk, 1991). Several factors influencing purchasing activity are classified as external and internal (social expectations, learning, motives). Consumer behaviour isanbsp;...
|Title||:||Advances in Stochastic Modelling and Data Analysis|
|Author||:||Jacques Janssen, Christos Skiadas, Constantin Zopounidis|
|Publisher||:||Springer Science & Business Media - 2013-04-17|