Advertising and communication management

Advertising and communication management

4.11 - 1251 ratings - Source

Part of the problem was actually Maytaga#39;s distribution itself. The largest competitor, Sears, offered consumers a sense of security because a Sears store would always be available to service their washing machines. Maytag had to come up withanbsp;...

Title:Advertising and communication management
Author:Michael L. Ray
Publisher:Prentice Hall - 1981-10-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming