Part of the problem was actually Maytaga#39;s distribution itself. The largest competitor, Sears, offered consumers a sense of security because a Sears store would always be available to service their washing machines. Maytag had to come up withanbsp;...
|Title||:||Advertising and communication management|
|Author||:||Michael L. Ray|
|Publisher||:||Prentice Hall - 1981-10-01|