Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors OaGuinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of todayas most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertisingas latest developments in todayas digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the bookas contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... advertising? The second is the corporate audi- ence, determining how we can attract corporate sponsorship of our event. ... To that end, you will produce an event proposal that provides an overall blueprint of the festival and all that it entails.
|Title||:||Advertising and Integrated Brand Promotion|
|Author||:||Thomas O’Guinn, Chris Allen, Richard Semenik|
|Publisher||:||Cengage Learning - 2011-02-16|