Advertising Excellence

Advertising Excellence

4.11 - 1251 ratings - Source

... part of the larger world of direct-response advertising that includes infomercials and other formats designed to solicit immediate audience response. ... Writing assignments in this area include speeches for ... issues or broadcasts.67 Creativity is the ability to produce original ideas or original ways of looking at existing ideas. ... Advertising appeals fall into the two general classes of emotion and logic.

Title:Advertising Excellence
Publisher:McGraw-Hill College - 1995


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