Advertising in Contemporary Society

Advertising in Contemporary Society

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Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behavior (Engle- wood Cliffs, N.J.: Prentice-Hall, 1987), 214. 20. ... C. Derbaix, aquot;Perceived Risk and Risk Relievers: An Empirical Investigation, aquot; Journal of Economic Psychology, no.

Title:Advertising in Contemporary Society
Author:Kim B. Rotzoll, James E. Haefner, Steven R. Hall
Publisher:University of Illinois Press - 1996-01-01


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