Advertising Law in the New Media Age

Advertising Law in the New Media Age

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... work at many thousands of strokes or vibrations a second havena#39;t been proven to be better than others a€” powered or manual. ... claims because: 1) it did not indicate a brushing duration, 2) it lacked a control group, 3) it was not a aquot; crossoveraquot; study, ... was always outperformed by other toothbrushes, including Sonicare, Interplak, Sensonix, and Advantage (manual). ... 0 In addition, Tactica dismissed the advertisera#39;s puffery defense for claims that aquot;ita#39;s [the SoniPick flosser ] idealaquot; andanbsp;...

Title:Advertising Law in the New Media Age
Author:Jeffrey S. Edelstein
Publisher: - 2000


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