Advertising Management

Advertising Management

4.11 - 1251 ratings - Source

We would like to thank the many people who helped significantly to improve this fifth edition of the book, including the publishers and media data ... editions, including Boris Becker, John Deighton, Julie Edell, David Furse, Sharan Jagpal, Betsy Gelb, Ewald Grether, Stephen Greyser, Manoj Hastak, Hal ... We also thank Prashanth Unnikrishnan for help on the Instructora#39;s Manual and ancillary materials.

Title:Advertising Management
Publisher:Pearson Education India - 2009


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