Advertising Management Text And Cases

Advertising Management Text And Cases

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The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.Largest dealer and service network. Fiat Siena : world class market accepted car, needs to improve production and dealer network. Hyundai Accent : strongest competitor to Ikon. ... The launch plan included all forms of media, like Press, TV.

Title:Advertising Management Text And Cases
Author:U.C. Mathur
Publisher:New Age International - 2005-01-01


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