Advertising Principles

Advertising Principles

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Hea#39;s the service manager at Saturn of Shreveport. (Cut to Russ directing cars into the parking lot. Cut to him standing in front of seated customers) Man #1 (VO): I love barbecues. (Cut to Russ holding up an ownera#39;s manual) Russ: Ita#39;s calledanbsp;...

Title:Advertising Principles
Author:Bruce G. Vanden Bergh, Helen E. Katz
Publisher:Ntc Business Books - 1999


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