ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.His production company advised theologians as to how to use the movie to promote churches and recruit new members. ... To move to level two of the game, consumers needed a special code they could obtain only by checking out a price tag for ... popular daytime television program, every audience membera276 in totalareceived a new Pontiac G6 automobile ... $5 million.30 Formal Perspectives on Buzz Creation To now more fully appreciate Copyright 2007 Thomson Learning, anbsp;...
|Title||:||Advertising, Promotion, and Other Aspects of Integrated Marketing Communications|
|Publisher||:||Cengage Learning - 2006-01-20|