Adweek's Marketing Week

Adweek's Marketing Week

4.11 - 1251 ratings - Source

At Long Last, Detroit Gives Consumers The Right of Way General Motors a#39; lMona Lisa a#39; Is a Portrait of Buyers a#39; Needs ... Last year GMa#39;s share of the U.S. auto market dropped to 37%, compared to 43% in 1983, and for the first time, the Ford Motor Co. ... Mona Lisa uses consumer and dealer focus groups as well as extensive questionnaires to identify the best features of ... In the new GM10 line, which includes the Buick Regal, the Cutlass Supreme and the Pontiac Grand Prix , electricalanbsp;...

Title:Adweek's Marketing Week
Publisher: - 1988-05


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