All You Can Pay

All You Can Pay

4.11 - 1251 ratings - Source

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet. In All You Can Pay, Anna Bernasek and D.T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services. Colleges calculate the price you pay based on the information revealed in the application almost all parents submit for federal aid. Hotels, sports events and health products and services are also using this strategy. The price of everything onlinea€”from airline tickets to toilet papera€”now fluctuates from moment to moment. Through a toxic combination of price discrimination and cutting-edge technology, sellers can instantly change the price they charge an individual based on their calculations of demand and supply at that point in time. Online stores use your zip code to charge you a different price from someone in another zip code. Bernasek and Mongan offer a dire warning and demonstrate how big data threatens the very icon of the American way: the free market. The ability to understand consumers on a granular level, in real time, and simultaneously to customize the price each person is offered, shifts the balance of power away from the consumer so dramatically that the freedom of markets is at risk. The trend is alarming and, if left unchecked, the destination is clear. Yet consumers and companies can still choose a different path, and in this chilling and illuminating book, Bernasek and Mongan show us how.Twoyear contracts are the norm, requiring consumers to select expensive bundles of equipment, service, and insurance. ... Look at a user agreement with Verizon Wireless: a€œYou cannot assign this agreement or any of your rights or duties under it without our ... people for $100 each, no individual can do much about it. ... Both plans include the same model of iPhone with sixteen gigabytes of memory.

Title:All You Can Pay
Author:Anna Bernasek, D.T. Mongan
Publisher:Nation Books - 2015-05-26


You Must CONTINUE and create a free account to access unlimited downloads & streaming