AMA Educators' Proceedings

AMA Educators' Proceedings

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ABSTRACT This article presents a method of teaching the strategic marketing analysis concepts with some of the realism of live cases, but without the requirement for high-level corporate ... This situation is aggravated by student access to solutions in fraternity files and other locations. ... Kerin and Nelson ( 1980) proposed the use of discovery instruction with cases. ... These projects eliminate many of the problems that previously- mentioned authors have experienced with cases.

Title:AMA Educators' Proceedings
Publisher: - 1985


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