The significance of these findings to theory and management implications is discussed. Limitations of this study and a future research agenda are presented.Europeans also, because mobile devices are more readily accessed than landline services, are more adept at using mobile devices. Vodaphone, a major cellular company in Europe, had over 200 million mobile customers, as of December 2006, with most of its customers ... Verizon Wireless, Sprint-Nextel, T- Mobile, Virgin Mobile, Alltel Major Cell Phone Manufacturers Nokia, Motorola, Sony Ericsson, LG, and Kyocera Major PDA Manufacturers Palm, Blackberry, Handspring, Sony, anbsp;...
|Title||:||An Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing Strategy|
|Publisher||:||ProQuest - 2007|