the excitement, uncertainties, and unexpected consequences of a new technology that would provide the soundtrack for a critical chapter of our cultural history.ARP supplied its dealers with special promotional kits giving precise instructions on how best to demo the instruments. Special ARP promotional records were issued and service centers and finance plans put in place. Dealers were ... 5 As well as focusing on pop and amateur users, ARP continued to develop the educational market. ... The target market for ARP was schools with small or medium-sized music departmentsathose who could afford to spend $1, 000 on an Odyssey.
|Author||:||Trevor J. Pinch, Frank Trocco|
|Publisher||:||Harvard Univ Pr - 2002-10-01|