Analyzing Music in Advertising

Analyzing Music in Advertising

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music a€˜outsidea€™ the universe of commercials? How and what can music in commercials signify? Author Nicolai GraakjAbr sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.THE APPLE/THE BLUE VAN CASEa€”I On March 7, 2010, a commercial for Applea#39;s iPad was broadcast for the first time ... and Samsung is one of its most significant competitors in the field of smartphones, for example (C. Jones, 2013). ... First, music is an integral part of Applea#39;s products and services. ... and the iPad allow for audiovisual reproduction of music (videos), and the iTunes Store (i.e., a software-based online digital media store) is one of the worlda#39;s largest music vendors.

Title:Analyzing Music in Advertising
Author:Nicolai Graakjaer
Publisher:Routledge - 2014-11-27


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