Results of this study indicate that CSDMSE is a higher-order construct, comprised of three lower-order self-efficacy constructs for each of the examined decision-making tasks: (i) information search (SISSE), (ii) alternative evaluation (SAESE), and (iii) choice (SCSE). This study also demonstrates that consumers with higher levels of CSDMSE perceive decision tasks to be less complex, thus leading to a reduced perception of risk uncertainty.Schiffman, Leon and Leslie Lazar Kanuk (2004), Consumer Behavior, 8th ed., Englewood Cliffs, NJ: Prentice Hall. ... Schlindwein, Sandro Luis and Ray Ison ( 2004), aHuman Knowing and Perceived Complexity: Implications for Systemsanbsp;...
|Title||:||Antecedents and Consequences of Consumer Service Decision-making Self-efficacy|
|Publisher||:||ProQuest - 2008|