Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.It is still necessary to record and use other consumer data, such as preferred credit card and shipping address, to deliver ... When he purchases a house, he begins receiving offers for loan consolidation, second mortgages, life insurance and aluminum siding. ... a banner add for SportsAuthority.com, while consumers navigating to the directory of insurance agents in Utah may find an ad for AccuOuote. 3.
|Title||:||Applications of Data Mining to Electronic Commerce|
|Author||:||Ronny Kohavi, Foster Provost|
|Publisher||:||Springer Science & Business Media - 2012-12-06|