This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the qtools of the tradeq for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.... incident reports, newsletters, bulletin boards, internal office memos, group planning sessions, top management visits, meetings and presentations with employees, and employee recognition ceremonies and banquets. ... 9) These outcomes support the idea that communication assessments can be effective communication channels that yield pragmatic results just because they focus on communication.
|Title||:||Assessing Organizational Communication|
|Author||:||Cal W. Downs, Allyson D. Adrian|
|Publisher||:||Guilford Press - 2012-04-16|