Researchers argue that identification with violent video game characters heightens exposure's influence on aggression. Recently, scholars have argued that attributes of gaming technology make character identification in video games stronger than in other media. One notable attribute said to heighten character identification is the technology's ability to increase perceived similarity, or player perceptions that they are similar to a game character. Social Cognitive Theory suggests that individuals are more likely to identify with and imitate behavior from others they see as similar to the self. This study tested the proposition that avatar similarity can increase identification with characters in a first person shooter video game, and that the resulting identification will increase subsequent imitative behavior in the form of aggressive response. In an experiment, avatar similarity in a FPS game was manipulated by customizing characters' facial appearance to emulate/deviate from the players' appearance using face mapping and morphing software. Identification and state aggression were measured after game play.Stimulus Materials The Tom Clancy a#39;s Rainbow Six Vegas 2 game is the ninth video game in the Rainbow Six video game series. The game is the first-person shooter sequel to Tom Clancy a#39;s Rainbow Six: Vegas involving a counter-terrorist anbsp;...
|Title||:||Avatar Identification: How Similarity in Appearance Influences Aggressive Responses|
|Publisher||:||ProQuest - 2009|