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If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourselfa€b According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authorsa€™ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.If you look at how quickly even complicated new technologies can be copied, you will know that you are in trouble. We are sure you watch TV. After Panasonic launched its plasma TV, it was quickly copied by everyone else. After Sharp ... After Samsung launched the worlda#39;s first LED TV, LG followed very closely. Before youanbsp;...

Author:Jacky Tai, Wilson Chew
Publisher:Marshall Cavendish International Asia Pte Ltd - 2011-08-31


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