How to Win Big on the Marketing Battlefield Donald W. Hendon ... Massachusetts 02162, and ask the for case studies (and teachera#39;s manual solutions to them) in your particular marketing area. ... Kerin, Roger A., and Robert A. ... Cravens, David W., and Charles W. Lamb, Jr. Strategic Marketing: Cases and Applications. ... Greer, Thomas V. Case in Marketing: Orientation, Analysis, and Problems, 2nd ed.
|Title||:||Battling for Profits|
|Author||:||Donald W. Hendon|
|Publisher||:||Prentice Hall Direct - 1986|