Battling for Profits

Battling for Profits

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How to Win Big on the Marketing Battlefield Donald W. Hendon ... Massachusetts 02162, and ask the for case studies (and teachera#39;s manual solutions to them) in your particular marketing area. ... Kerin, Roger A., and Robert A. ... Cravens, David W., and Charles W. Lamb, Jr. Strategic Marketing: Cases and Applications. ... Greer, Thomas V. Case in Marketing: Orientation, Analysis, and Problems, 2nd ed.

Title:Battling for Profits
Author:Donald W. Hendon
Publisher:Prentice Hall Direct - 1986


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