Behaviour in organizations

Behaviour in organizations

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The outcome of this decision will depend on many factors such as perceived risk, brand and store loyalty, pre-purchase information ... The decision-making process approach based on this notion of problem solving activity by the consumer, however, stands in contrast to ... to be sufficient information concerning some of the alternatives enabling him to make adequate decisions ( Schiffman aamp; Kanuk, 1978).

Title:Behaviour in organizations
Author:Julian Barling
Publisher: - 1983


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