Ben & Jerry's: The Inside Scoop

Ben & Jerry's: The Inside Scoop

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The former CEO of Ben a Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. qDeftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.q--New York Times Book Review. From the Trade Paperback edition.How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Fred Lager. location to ... I took a year off after college, and then entered the graduate business program at the University of Southern California. At the timeanbsp;...

Title:Ben & Jerry's: The Inside Scoop
Author:Fred Lager
Publisher:Crown Business - 2011-02-02


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