Beyond Consumer Marketing

Beyond Consumer Marketing

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In Indian context.Case 9.4 Mitsubishi: Innovating its Way to the Top Mitsubishi Electric Company, a leading manufacturer of white goods ... Till late seventies, the technology of window and room air conditioners manufactured by the firm was considered on paranbsp;...

Title:Beyond Consumer Marketing
Author:J S Panwar
Publisher:SAGE Publications India - 2004-06-15


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