Beyond MaxiMarketing

Beyond MaxiMarketing

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The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond qMaximarketingq to the new power of caring and daring. Illustrations.had service personnel in the field, and teach them to service Dell computers. He chose the latter course, and ... But if that didna#39;t work, a Dell- authorized repair specialist showed up within 24 hours to take care of it. Playing by His Own Rules anbsp;...

Title:Beyond MaxiMarketing
Author:Stan Rapp, Thomas L. Collins
Publisher:McGraw-Hill Companies - 1994


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