Beyond the Niche

Beyond the Niche

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Beyond The Niche takes you step by step through the process of creating compelling and selling marketing messages. This book will show you how to break through the clutter and create marketing messages that CONNECT with your customers.The problems begin when you depend exclusively upon these sale/rebates/ incentives to move buyers into the a€œbuying bulla#39;s eye.a€ If you do, youa#39;ll find yourself in ... Whena#39;s the last time you saw a rebate offered on a Range Rover or a Lexus?

Title:Beyond the Niche
Author:Kathryn Hendershot-Hurd
Publisher:Kathryn Hendershot-Hurd - 2006-12-01


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