Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a companyas image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a businessas juicy center.Branding is considered to be the province of big business.
|Author||:||Honey Parker, Blaine Parker|
|Publisher||:||Morgan James Publishing - 2012-10-01|