Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

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The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsa€”now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating a€œblue oceansa€a€”untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a€c A new preface by the authors: Help! My Ocean Is Turning Red a€c Updates on all cases and examples in the book, bringing their stories up to the present time a€c Two new chapters and an expanded third onea€”Alignment, Renewal, and Red Ocean Trapsa€”that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market spacea€”and making the competition irrelevant.The iMac wasna#39;t the first PC, the iPod wasna#39;t the first MP3 player, iTunes wasna#39;t the first digital music store, and the iPhone certainly wasna#39;t the ... Differentiation is a strategic choice that reflects the value-cost trade-off in a given market structure.

Title:Blue Ocean Strategy, Expanded Edition
Author:W. Chan Kim, Renee Mauborgne
Publisher:Harvard Business Review Press - 2014-01-20


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