Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan

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Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.Various numbers of service variations could be associated with each service in the figure 4- 1 example. In constructing your own service mix chart, you would indicate the depth of your services by showing the quantity you offer in parentheses.

Title:Blueprint for Your Library Marketing Plan
Author:Patricia Holts Fisher, Marseille Miles Pride, Ellen G. Miller
Publisher:American Library Association - 2006


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