Brand Building and Marketing in Key Emerging Markets

Brand Building and Marketing in Key Emerging Markets

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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporationa€™s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 22 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a a€˜glocalizeda€™ world.A Practitionera#39;s Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister. Network 18 is one of the rising stars ... From a single channel back in 1992, Zee has grown into a 32-channel strong network, which recently started the edutainment channel ... and more diverse. The editorial space is no longer reserved for corporate news, the stock market and government policies.

Title:Brand Building and Marketing in Key Emerging Markets
Author:Niklas Schaffmeister
Publisher:Springer - 2015-10-09


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