Brand Relevance

Brand Relevance

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The Geek Squad developed a whole family of tongue-in- cheek characters. There were the special agents ... Walmart announced a plan to offer similar services via outsourcing, but that route has significant limitations. The Geek Squad in 2010anbsp;...

Title:Brand Relevance
Author:David A. Aaker
Publisher:John Wiley & Sons - 2010-12-15


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