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An exploration of the buying habits of children between the ages of eight and fourteen.Hugo Boss looks weak on this overall map, in part because its strength lies more in Europe. Chanel was the most recognized name among the brands included on our list, and it is relatively attractive to tweens, but mainly in Japan and China. Chinese tweens were ... Cars with significant a#39;pulling powera#39; among tweens but low presence are the Mazda Miata and the Jeep Wrangler. Avoid the negatives In anbsp;...

Author:Patricia B. Seybold
Publisher:Kogan Page Publishers - 2003


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