Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.The problem in most of these cases is that it is innovation run amok. What good is the next big thing if it isna#39;t something people need or can use in a big way? Philips, for example, came out with a flat-screen TV with a special light source thatanbsp;...
|Title||:||BrandSimple: How the Best Brands Keep it Simple and Succeed|
|Author||:||Allen P. Adamson|
|Publisher||:||Palgrave Macmillan - 2007-08-07|