Broadcasting to Cuba

Broadcasting to Cuba

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For more than two decades, the U.S. govAit. has been broadcasting to Cuba to break the Cuban govAits. information blockade and promote democracy in Cuba. Over this period, questions have been raised regarding the quality and effectiveness of these broadcasts. This report examines: (1) the Office of Cuba Broadcasting's (OCB) broadcasting approach and what is known about its audience; (2) how the Broadcasting Board of Governors (BBG) -- which oversees U.S. govAit. broadcasting -- and OCB ensure compliance with journalistic principles; (3) steps taken to ensure adherence to domestic and international broadcasting laws, agreements, and standards; and (4) steps that have been taken to address mgmt. challenges.Actions are Needed to Improve Strategy and Operations Jess T. Ford. International Broadcasting Bureau (IBB) and OCB audience research from 2003 through 2008, including telephone surveys, focus group studies, and ... To review how BBG and OCB ensure compliance with journalistic principles, we analyzed documentation and ... OCB broadcasts Radio and TV MartAs to Cuba through multiple transmission methods, but the best available research indicates that its audience is small.

Title:Broadcasting to Cuba
Author:Jess T. Ford
Publisher:DIANE Publishing - 2009-11


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