Build To Order

Build To Order

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Over the past 100 years the European Automotive Industry has been repeatedly challenged by best practice. First by the United States, through the development of a€˜mass productiona€™ pioneered by Henry Ford and more recently by a€˜lean production techniquesa€™ as practised by the leading Japanese producers, particularly Toyota. It has consistently risen to these challenges and has shown it can compete and even outperform its competitors with world-class products. However, the European - dustry is now faced with growing competition and growth from new emerging low-cost countries and needs to re-define its competitive advantage to remain at the forefront of the sector. Automotive growth is driven by two factors, new m- kets and new technologies. Global competition is increasing, with technology and product differentiation becoming the most important sales factors, but with c- tinued cost pressure. Within the market the winners will be more profitable and the losers will disappear. The Automotive Industry makes a significant contribution to the socio-economic fabric of the European Union. Manufacturing output represents a‚n700 billion and research and development spending a‚n24 billion. European automotive suppliers number 5000 member companies and represent 5 million employees and generate a‚n500 billion in revenues. These are significant figures that generate wealth and high value employment within the EU. European firms must consistently improve their competitive position to ensure that the industry does not migrate to growing new markets.Furthermore, quality problems and product recalls are still prevalent. ... Consequently, a Japanese, not a European, OEM, Toyota, led the industry as the most satisfying brand in Germany in 2005 ... Toyota Avensis Executive/luxury BMW 5er Sports car Mercedes-Benz CLK MPV Toyota Corolla Verso SUV Toyota RAV4 ... This demands flexible and fast-adapting business processes (Beckmann 2004).

Title:Build To Order
Author:Glenn Parry, Andrew Peter Graves
Publisher:Springer Science & Business Media - 2008-07-23


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