Business and Its Environment

Business and Its Environment

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For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.For the Global Finance Campaign, RAN planned to use a model similar to the one used for Home Depot a€” target a large ... Citigroupa#39;s global consumer group offered banking, lending, investment services, and credit cards to customers in overanbsp;...

Title:Business and Its Environment
Author:David P. Baron
Publisher:Prentice Hall - 2006


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