Business Marketing: Text and Cases

Business Marketing: Text and Cases

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In addition, the company gives to its customers intangible benefits like availability of spare parts, technical assistance, training, and ... One of the reasons of successful industrial products is the core competencies developed by organisa- tions, such as Canon, Honda, and 3M. ... which enabled the company to bring out successful products, such as electronic camera, colour copier, and laser beam printer.

Title:Business Marketing: Text and Cases
Publisher:McGraw Hill Education (India) Pvt Ltd - 2014


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