Business Research Methods 3e

Business Research Methods 3e

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An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.Kabanoff, Waldersee, and Cohen (1995) studied eighty-eight large, well-known Australian organizations, which comprised ... The researchers claim that computer-aided content analysis provides a number of advantages over manual contentanbsp;...

Title:Business Research Methods 3e
Author:Alan Bryman, Emma Bell
Publisher:Oxford University Press - 2011-03-17


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