China is the worldas largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: qOpportunities and Challenges in Chinaq, qStrategies for Market Entry and Business Successq and qPractical Insights from Chinaq. It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.To reach a place under the top three white good makers, Haier is not exclusively pursuing those lowcost strategies that ... chip producer behind Intel, number two in LCD displays after Sharp and number three in mobile phones worldwide.
|Title||:||Business Success in China|
|Author||:||Markus B. Hofer, Bernhard Ebel|
|Publisher||:||Springer Science & Business Media - 2006-11-22|