Business-to-business Advertising

Business-to-business Advertising

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Practical coverage of pre-campaign ideas analyzing buyer behavior, setting objectives, budgeting; campaign decisions creative strategy and tactics, media planning; and post-campaign evaluation. Includes extensive suggestions for further reading and an appendix listing sources of information. AnnotatThe comprehensive coverage and practical applications of aquot;Business-to-Business Advertisingaquot; make this book a must for every business marketer.

Title:Business-to-business Advertising
Publisher:National Textbook Company Trade - 1991-01


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