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Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson a Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.Each operating segment provides similar hardware and software products and similar services (Apple Inc. 2013). ... Mac Pro and Mac mini, portable computers including the MacBook Pro and MacBook Air, and the iCloud, a cloud service for data storage (Businessweek 2013). ... 120 80 60 20 40 0 FIGURE 2.6 Net sales and net income ofApple Inc. for the years 2008 to 2012 Source: Apple Inc. (2013).

Author:Mario Glowik, Sarah Maria Bruhs
Publisher:Routledge - 2014-06-05


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